Areas we serve
Digital Marketing in Napier
Half of a twin city, and most businesses here rank for neither half.
Napier is about 66,000 people and Hastings is about 50,000, twenty minutes apart. Almost every business here serves both, and almost none of them are built to be found in both.
Proof
Work we have done here
We work with businesses across New Zealand, including a tourism operator whose visitors arrive from well outside the region - the same challenge a lot of Hawke’s Bay businesses have.
Tourism and experiences. A guided walk in the Wairarapa, where the customer is planning from Auckland or overseas months ahead. Website design built to drive bookings rather than describe the business.
Home building and construction, and an internet provider covering a whole region - both cases where the audience was far wider than the town the business sits in.
Trades and local services across the lower North Island, where the job is being found for the right work in the right town.
Behind it, twenty-two years of Fortune 500 marketing across four continents with LVMH, Estée Lauder and The Body Shop.
Napier and Hastings are two searches, not one
This is the single biggest opportunity in Hawke’s Bay and it is sitting in plain sight.
“Electrician Napier” and “electrician Hastings” return different results. Locals identify strongly with one or the other and search accordingly. Yet the typical Hawke’s Bay business has one page mentioning both towns in a sentence, which ranks properly for neither.
Two pages, each written for how that town actually searches, is usually the fastest meaningful gain available here. It is not clever and it is not expensive - it is just something almost nobody has done.
A region with a national audience
Hawke’s Bay is New Zealand’s oldest wine region and Napier is one of the most complete Art Deco cities anywhere. That brings a large tourism and hospitality sector whose customers are not local at all.
If that is your business, local SEO is close to irrelevant. Your customer is in Auckland or Sydney deciding where to go, searching “Hawke’s Bay wineries” or “Art Deco Napier” months ahead of arriving. That is a completely different job to ranking for a trade term, and the two need separating rather than blending.
Seasonality you can plan around
Tourism, hospitality and the wine sector all swing hard between summer and winter, and the horticultural economy has its own cycle on top.
Flat advertising spend across twelve months in a region like this is measurably wasteful. Weighting toward the months when demand actually exists - and toward the weeks when people are planning rather than travelling - is one of the easier gains available.
Where to start
Google Business Profile first. Then split Napier and Hastings into pages of their own. Then decide honestly whether your customer is local or visiting, because the answer changes everything after that.
Areas covered
- Napier Central
- Ahuriri
- Taradale
- Greenmeadows
- Hastings
We work with Hawke’s Bay businesses remotely, the same way we work across the country.
What we do in Napier
AI Video
Broadcast-looking video without the crew, the location or the invoice.
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SEO
Get found by the people already looking for you.
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Google Ads
Spend that turns into phone calls, not impressions.
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Meta Ads
Facebook and Instagram advertising judged on leads, not likes.
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Web Design & Development
Fast, custom sites built for search from the first line of code.
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Social Media Management
Planned, posted and measured, without eating your week.
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Web Hosting
Your own cPanel licence, root of your own house, one price for every site you own.
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White Label SEO
SEO delivered under your brand, not ours. You keep the client, the credit and the margin.
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Questions from Hawke’s Bay businesses
Should I target Napier or Hastings?
Both, on separate pages. They are twenty minutes apart, they return different search results, and locals identify with one or the other. One page mentioning both usually ranks for neither, and fixing that is the fastest gain most Hawke’s Bay businesses have available.
My customers are tourists, not locals. Does local SEO help?
Barely. Your customer is searching from Auckland or overseas, months ahead, for the region rather than the town. That is a different job - regional and experience-led terms, not “near me” - and it should not be mixed in with local service pages.
How much does seasonality actually matter here?
More than most places. Tourism, hospitality and the wine sector all swing hard, and horticulture has its own cycle. Spending evenly across twelve months in Hawke’s Bay is measurably wasteful.
How do we work together day to day?
Everything is in your dashboard as it happens, reporting is monthly and in plain English, and you can phone the person doing the work. We run search, advertising and web development for clients across the country this way.
Two towns, two pages.
Tell us whether your customers are local or visiting. The answer changes everything that follows.