Service
Meta Ads
Facebook and Instagram advertising judged on leads, not likes.
Meta advertising reaches people before they start searching, which makes it the right tool for demand you need to create rather than capture. Google catches the person already looking for you. Meta finds the person who does not yet know you exist.
It lives and dies on creative. Targeting has been commoditised - the algorithm now finds your buyer better than any manual audience build - so the only real variable left is whether the ad is worth stopping for.
We produce the assets, run the tests, and report on cost per enquiry rather than reach, because reach has never paid an invoice.
The creative is the campaign. Meta will find the right people on its own. What it cannot do is make a boring ad interesting, and that is where almost every underperforming account is actually losing.
What we run
- Lead generation campaignsInstant forms that fill from the profile, or traffic to a landing page built to convert. Which one depends on how much you need to qualify before the phone call.
- Local awarenessFor businesses whose customers live within a radius rather than a category. A new location, a new service, a reason to be front of mind before they need you.
- RetargetingThe people who visited, watched most of a video, or filled half a form. Usually the cheapest conversions in the account and the first thing missing from a DIY setup.
- Catalogue and dynamic product adsFor retail and ecommerce. The right product shown to the person who already looked at it, generated from your feed rather than built by hand.
- Video and ReelsWhere the attention is. Vertical, sound-off, first second doing all the work.
- Instagram and Facebook togetherOne budget, both platforms, placements chosen on performance rather than on which app you personally use.
We make the ads as well as run them. AI video production is one of our services, so the creative for your campaign is made here rather than licensed from a stock library your competitor can buy from too. Most agencies either charge separately for this or quietly leave it to you.
What's included
- Campaign strategyWhich audiences, which objective, and what we are actually asking people to do. Getting the objective wrong is the most expensive mistake in the platform.
- Creative productionStatic and video assets built for feed, Stories and Reels. Delivered in 16:9, 1:1 and 9:16 from the same production rather than one crop stretched three ways.
- Audience and retargetingCustom, lookalike and website audiences built off real pixel data rather than guesses about interests.
- Pixel and CAPI setupServer-side tracking so iOS opt-outs stop hiding your conversions. If your Meta numbers look worse than reality, this is usually why.
- Testing cycleCreative rotated on a schedule before fatigue kills performance. On a small local audience that happens faster than most people expect.
- ReportingCost per lead and cost per acquisition, in the same dashboard as your Google numbers so you can see which channel is actually earning.
Common questions
Does Facebook advertising still work for local business?
Yes, but differently. It is now a creative and offer game rather than a targeting game, and video outperforms static almost everywhere. The businesses that say it stopped working are usually running the same image they uploaded two years ago.
Can you make the video content too?
Yes, and it is included rather than quoted separately. AI video production is a service in its own right here, so campaign creative is made in house.
Should I run Meta or Google?
Google catches demand that already exists. Meta creates it. If people are searching for what you sell, start with Google. If they do not know they need you yet, start with Meta. Plenty of businesses end up running both, but rarely on day one.
What budget do I need?
Meta can produce data at a lower spend than Google because the audiences are broader, but under about $600 a month the testing cycle stalls before you learn anything useful.
Do you charge a percentage of my ad spend?
No. You pay Meta directly from your own account and we charge a flat fee to manage it. Bundling the two hides where your money actually goes.
Who owns the ad account and the pixel?
You do. We work inside your Business Manager, so the account, the audiences and the pixel history all stay with you.
Am I locked in?
No. Thirty days, like everything else. If it is not working you should be free to stop.
Be Seen. Be Found. Be Remembered.
Tell us who you need to reach and what you want them to do. We will tell you whether Meta is the right place to do it.
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